Hosting Department：School of International Business Administration
Theme：In-store Learning and Trial of New Brands: Implications for Retail Competition
Speaker：Jialie Chen Cornell University Ph.D. candidate
Date&Time：January 11th, 2018 15:00--16:30
Venue：Room 114, School of International Business Administration
Jialie Chen is a Ph.D. candidate in Marketing at Cornell University. His research focuses on consumers'decisionsunder uncertainty and information search using dynamic structural models. Currently, he has four working papers that focus on the application of this issue to contemporary marketing topics including digital marketing and omni-channel retailing. His teaching interests include marketing management, marketing strategy, pricing, digital/mobile marketing.