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The Bright Side of Having an Enemy


Hosting Department:School of International Business Administration

Theme:The Bright Side of Having an Enemy

Speaker:Baojun Jiang   Washington University in St. Louis   Associate Professor

Date&Time:December 19th, 2017   13:30--15:00

Venue:Room 114, School of International Business Administration

Speaker Bio:

Baojun Jiang is an associate professor of marketing at the Olin Business School at Washington University in St. Louis. He received a B.A. in economics and physics from Grinnell College, an M.S. in physics and an M.S. in electrical engineering from Stanford University, an MBA from the University of Texas at Austin, and an M.S. and Ph.D. in information systems from Carnegie Mellon University. His current research interests include the sharing economy, platform-based business models, channels, innovations, competitive strategy, behavioral economics, and marketing-operations interface. His research has been published in top-tier journals such as Marketing Science, Management Science, Journal of Marketing Research, and Production and Operations Management. He was selected as a 2017 MSI Young Scholar by the Marketing Science Institute, and serves on the Editorial Review Boards of Journal of Marketing Research and Marketing Science.